you touch, you buy

The psychology of shopping has always fascinated me. I sometimes wish I had gone more into that in my business studies. But here is new some data backing up what I have long thought: if you can touch the item, the more likely you are to buy it. Another hurdle for Etsians. And another reason why it's critical to have good photos. I'm working on it! I feel that I have improved leaps and bounds in just one month (thanks, mom!), but perhaps I don't have that special stylist eye that some do for photos. But I think it can be developed. It does work the other way though: I was just at Target and looked at some of the cheap made in China jewelry. I could just see how cheaply it was made and walked away, even though I liked a lot of the stuff, especially the big fun earrings with peacock feathers.